Swiggy Business Model | How Swiggy Works & Makes Money
You want to eat your favourite food from your favourite restaurant, but there is the usual tedious task in front of you – from getting ready to arriving at the restaurant through modern-day traffic to...
View ArticleIntegrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got to communicate a consistent marketing message using a 360-degree approach to...
View ArticleCompetitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. Marketers always want to occupy a well-known place in the minds of the consumers, and as you can guess –...
View ArticleProduct and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its product compared to competing products. Marketers often plan brand positions that give their...
View ArticleHow To Write A Job Description
One of the most important functions of the Human Resources Division of any company today is Talent Management. Talent management plays an important role in the business strategy since it manages one of...
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